SMS & Compliance
SMS Policy & Opt-In Procedures
This policy describes how the Bella platform handles SMS messaging on behalf of our customers (salon operators). Salon operators using Bella also commit to following this policy when sending messages through our system. End-guests of those salons see this policy linked from every message stream.
Contents
1. About the Bella SMS program
Bella delivers SMS messages on behalf of salon operators who use our platform. Each salon is the message originator; Bella is the technology platform that handles delivery, opt-in tracking, and TCPA compliance enforcement.
When a salon signs up for Bella, they agree to follow this policy and federal/state SMS regulations including the Telephone Consumer Protection Act (TCPA), CTIA Messaging Principles, and applicable state laws.
2. How consent is collected
End-guests can opt in to a salon’s SMS program through any of the following methods:
- Verbal consent at the salon: Front-desk staff ask the guest at booking, using the script: “Can we text you appointment reminders, satisfaction surveys, and occasional special offers? You can opt out anytime by replying STOP.”
- Online booking: A clearly-labeled checkbox at the booking confirmation step, with disclosure of message types and frequency.
- Paper intake form: A signed checkbox on the salon’s new-client form.
- Web form on the salon’s website: A consent box adjacent to the phone-number field, with a link back to this policy.
Every consent event is recorded in our database with a timestamp, IP address (where applicable), method, and the exact disclosure language shown to the guest. This record is available as a downloadable TCPA Certificate of Consent PDF for any guest record at any time.
No purchase is required to opt in or out.
3. Types of messages we send
| Message type | Purpose | Sample |
|---|---|---|
| Appointment reminder | Transactional | Hi Sarah! Reminder: your appointment at [Salon] is tomorrow at 2:00 PM. Reply STOP to opt out. |
| Confirmation / reschedule | Transactional | Your appointment for Friday 3:00 PM is confirmed. Reply RESCHEDULE if you need to change it. |
| Post-visit survey | Operational | How was your visit at [Salon]? Tap to rate: [link]. Reply STOP to opt out. |
| Review request | Operational | Thanks for visiting! A Google review means a lot: [link]. Reply STOP to opt out. |
| Promotional offer | Marketing | 20% off color this week at [Salon]. Code COLOR20. Expires Sunday. Reply STOP to opt out. |
| Re-engagement | Marketing | We miss you at [Salon]! Come back for 20% off your next visit. Reply STOP to opt out. |
4. Frequency & rates
Frequency varies by guest activity. Most guests receive 4–6 messages per month, with active campaign periods occasionally pushing to 8. Message and data rates may apply, depending on the recipient’s mobile carrier plan.
Bella enforces per-tenant cooldowns, per-recipient suppression lists, AI moderation review, and frequency caps so a guest can’t accidentally receive duplicate or back-to-back messages.
5. How to opt out
Reply STOP (or STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT) to any message to immediately unsubscribe from all Bella SMS communications for that salon. You will receive one confirmation: “You have been unsubscribed from [Salon] messages. No further texts will be sent. Reply START to resubscribe.”
STOP applies per-salon. If you visit multiple salons that use Bella, you can opt out of one without affecting another. To opt out of all Bella-powered salons at once, email [email protected] with the phone number to suppress.
6. How to get help
Reply HELP to any message. You will receive: “[Salon] SMS help: visit bella.salon/sms-policy or call (985) 542-1222. Msg & data rates may apply. Reply STOP to cancel.”
7. Carriers & delivery
Messages are delivered via Twilio (transactional) and Telnyx (marketing) using a combination of long codes, toll-free numbers, and 10DLC short codes. We support all major US carriers (AT&T, Verizon, T-Mobile, US Cellular, and most MVNOs). Carriers are not liable for delayed or undelivered messages. Bella maintains delivery-status logs for 90 days for troubleshooting.
8. Privacy
Your phone number is never sold, shared with third-party advertisers, or used to train AI models. See our Privacy Policy for full data handling.
Questions? Contact us or request a demo.