What is Bella?
Bella is a tenant-ready salon operating app for reviews, internal recovery, SMS booking, missed-call voice AI, capacity campaigns, QBO review, Google Ads planning, Lookbook, and compliance workflows.
Reviews, recovery, AI booking, QBO, ads, and Lookbook
Turn salon feedback into
Turn salon feedback into
booked revenue.
Bella texts the survey, keeps 1-3 star feedback internal for manager recovery, sends 4-5 star guests to Google, fills open chairs with SMS, adds Joanna voice booking when missed calls are costing you appointments, and connects QBO AI, Google Ads AI, and Bella Lookbook when you are ready to scale.
Call or text 866-879-2880. Demo commands include BOOK, SURVEY, CAPACITY, MARKETING, QBO, ADS, LOOKBOOK, UPSELL, COLOR, PRICING, SETUP, MANAGER, FAIL, and EMPLOYEE.
Dashboard
Reviews
Booking AI
Capacity
QBO
Ads
Lookbook
Compliance
4-5★
Google-bound guests
1-3★
Manager recovery
24/7
Joanna voice coverage
Today’s operating queue
Missed calls, review recovery, open-chair SMS, QBO review, Ads planning, Lookbook links, and compliance packets stay in one tenant view.
BOOKAnna Jo captured a color consult requestSMS
SURVEY5-star guest routed to Google review linkReview
CAPACITYSlow Tuesday fill campaign ready for owner approvalRevenue
QBOAI category suggestions waiting for approvalFinance
Who is Bella for?
Bella is built for salons and multi-location operators that need one public review funnel, one manager recovery path, and one upgrade path from basic reputation tools into AI-assisted operations.
What can a tenant buy today?
Current offers include Reviews Only, Reputation Pro, Anna Jo Starter, Customer Recovery, Pro, Studio, Managed Enterprise, Joanna voice packages, Compliance, Lookbook, QBO AI, Ads AI, and stackable phone/SMS/location modules.
Platform
Keep every guest touch moving.
Bella helps salons capture demand, protect reputation, and turn slow time into traceable bookings.
Joanna AI Voice
Joanna answers missed calls, collects booking details, sends confirmations, and routes guests to your team when a human should step in.
Anna Jo SMS Booking
Guests can text naturally. Anna Jo replies with booking help, confirmations, review links, recovery messages, and follow-up without sending them to a login page.
Survey to Google
1-2 star and 3 star ratings stay internal with manager context. 4-5 star guests open the location's Google review page.
Capacity Blasts
When chairs are open today or this week, Bella filters opt-outs and recent sends, texts a polished offer, then tracks replies, bookings, invoices, and revenue.
Customer Recovery
Lapsed guests, birthdays, post-visit rebooks, and low-rating follow-up run in test mode first so owners approve the message before clients see it.
Manager Escalation
Low ratings trigger manager alerts with guest, stylist, service, visit, notes, timestamps, and the recovery trail in one place.
Bonus Audit
Optional stylist bonuses can be approved, denied, split, or reassigned by a manager before they reach the payroll/export workflow.
Bella Lookbook
Booking confirmation SMS includes a tokenized link. Guests consent, upload a selfie, generate AI Photos, see Bella's ranked AI Best Look, and send the choice plus Best Look explanation to the stylist. Learn more →
More Tools as You Grow
QBO AI, Google Ads AI, Bella Lookbook, Pro, Studio, and managed Enterprise are current offers. Color AI consult is in Pro/Studio; deeper ColorMaster hardware, dispenser, and formulator work is managed with Bella.
Salon workflows
One path from first call to next visit.
Use Bella for missed calls, text booking, review routing, recovery, and owner reporting without sending guests to an app login.
AI receptionist for salons
Answer missed calls and capture booking details after hours.
Salon SMS booking
Use Anna Jo to confirm bookings, answer replies, and keep momentum.
Salon review management
Route 1-3 stars internally and 4-5 stars to Google.
Bella Lookbook
AI Photos, AI Best Looks, and formula handoff before the guest reaches the chair.
Review flow
Let guests rate the visit and move happy clients to Google.
Ops, ads, and accounting
Plan QBO AI, Google Ads AI, Lookbook, color consult, and managed enterprise rollout from one offer sheet.
Request a walkthrough
Get a focused demo around reviews, recovery, booking, or missed calls.
Process
From first demo to go-live.
Start with the flow that matters most: Google reviews, manager recovery, missed-call booking, QBO, Ads, Lookbook, or customer reactivation.
1
Try the Flow
Call or text 866-879-2880, then try BOOK, SURVEY, CAPACITY, MARKETING, QBO, ADS, LOOKBOOK, PRICING, or SETUP.
Demo2
Finish Location Setup
Add each location's review link, booking link, manager contact, phone number, timezone, and consent preferences.
Setup3
Turn On Sends
Review messages in test mode, launch surveys and recovery, then add Joanna when phone booking needs automation.
Go live
Pricing
Flat-rate billing. No surprise bills.
Pick a base tier, then add only the modules you need. You'll get a heads-up at 100% usage and we won't let your bill run away — overage is approved before it ever charges.
Active
Reviews Only
Launch the survey and Google review funnel
$39/mo
or $390/yr (save $78)
1 location · 200 SMS/mo
- Branded /rate/ survey page
- 1-3★ stay internal for recovery
- 4-5★ open your Google review link
- Manager email alert on low rating
- Review dashboard and audit trail
- Not included: AI replies, SMS escalation, booking automation, QBO/Plaid, Ads AI, Lookbook, or Color tools
- $0.05/SMS overage · Community support
Active
Reputation Pro
Recover unhappy guests before they post publicly
$79/mo
or $790/yr (save $158)
1 location · 500 SMS/mo
- Everything in Reviews Only
- Real-time manager SMS escalation
- Stylist recovery campaigns
- Survey customization
- Reply tracking + TCPA cert PDF
- Not included: reactivation campaigns, Anna Jo booking, Joanna voice, QBO/Plaid, Ads AI, Lookbook, or Color tools
- $0.04/SMS overage · Business hours support
Active
Customer Recovery
Bring dormant guests back and fill the book
$149/mo
or $1,490/yr (save $298)
Up to 3 locations · 1,500 SMS/mo
- Everything in Reputation Pro
- LAPSED_90 (90-day reactivation)
- HISTORICAL_REACTIVATION (6mo-2yr)
- Birthday SMS (auto-trigger)
- Multi-location dashboard
- Not included: QBO/Plaid, Ads AI, Lookbook, Joanna voice, or Color AI consult; use Pro/Studio or add-ons
- $0.035/SMS overage · Business hours support
Active add-on
Joanna AI Voice — Standard
24/7 phone answering for missed calls
+$399/mo
or +$3,990/yr (save $798)
500 voice min/mo · 1,000 booking SMS/mo
- Joanna AI voice receptionist
- Anna Jo SMS booking follow-up
- Transfer routing to staff
- Booking analytics and SMS follow-up
- Stacks on any active base tier
- Not included: base Bella subscription, POS credentials, or live-number forwarding until managed setup is complete
- $0.18/min voice overage
Active
Pro
Ops, marketing, lookbook, and accounting in one plan
$299/mo
or $2,990/yr (save $598)
Up to 5 locations · 3,000 SMS/mo · 60 voice min
- QBO handoff and Plaid-ready controls
- Google Ads visibility and attribution
- Bella Lookbook AI Photos and AI Best Looks
- Color AI consult and bonus audit
- Operations dashboard
- Not included: QBO AI Classifier or Google Ads AI Planner automation unless added; Studio includes both
- Not included: ColorMaster hardware, dispenser, or formulator rollout
- Designed for owners running weekly growth workflows.
Active
Studio
Higher-volume ops with deeper AI automation
$599/mo
or $5,990/yr (save $1,198)
Up to 10 locations · 10,000 SMS/mo · 240 voice min
- Everything in Pro
- QBO AI Classifier
- Google Ads AI Planner
- Unlimited Bella Lookbook AI Photos and AI Best Looks
- Deeper multi-location reporting
- Not included: ColorMaster hardware, dispenser, or formulator rollout; Studio includes Color AI consult
- Enterprise is managed at $1,299/mo for larger rollouts.
Not sure which tier fits?
→
Just need reviews? Reviews Only ($39).
→
Need manager recovery? Reputation Pro ($79).
→
Lots of dormant clients? Customer Recovery ($149).
→
Missing too many calls? Add Joanna Standard ($399) on top of any tier.
→
Need QBO, ads, and Lookbook? Pro ($299) or Studio ($599).
→
High call volume (3+ locations or busy phones)? Joanna Heavy is sales-led — talk to us.
Sales-led add-on
Joanna AI Voice — Heavy
For multi-location operators and high call volume
+$599/mo
1,500 voice min/mo · 2,000 booking SMS/mo
- Everything in Joanna Standard
- 3× the included voice minutes
- Dedicated onboarding + voice tuning
- Priority transfer routing audits
- $0.16/min voice overage
Modules
Add only what you need.
Mix-and-match modules stack on any base tier. No bundles you don't want.
Extra Location
+$29/mo
Adds one salon location to any base tier.
Extra SMS Pack
+$15/mo
500 additional SMS segments. Stackable.
Capacity Blasts
+$49/mo
Same-day open-chair marketing module.
Anna Jo SMS Booking
+$59/mo
Conversational SMS booking assistant.
Manager Bonus Audit
+$29/mo
Manager approval flow for stylist bonuses.
Bella Compliance
+$129/mo
AI-drafted handbook, manager forms, signed acknowledgments, and audit-ready exports.
Dedicated Phone Number
+$5/mo
Additional long-code number for sender separation.
Toll-Free Phone Number
+$10/mo
Higher-deliverability toll-free SMS.
Bella Lookbook
+$99/mo
Tokenized AI Photos, AI Best Look ranking, Best Look explanation, and stylist handoff.
QBO AI Classifier
+$79/mo
Accounting classification and approval handoff.
Google Ads AI Planner
+$99/mo
Spend review, recommendations, and revenue attribution.
Overage protection: at 100% usage we notify you. At 150% we pause and ask you to approve more. At 200% we hard-cap — your bill cannot run away.
Built by operators of 5 salons across Louisiana, Mississippi, and Texas.
Bella focuses on reviews, recovery, capacity SMS, Anna Jo follow-up,
Joanna voice booking, QBO AI, Google Ads AI, and Lookbook: workflows salon owners can see and launch quickly.
1-3
Internal Recovery
4-5
Google Handoff
24/7
Joanna Voice
0
Demo Logins Needed
FAQ
Common questions
What can I buy and launch today?
Bella currently offers Reviews Only, Reputation Pro, Anna Jo Starter, Customer Recovery, Pro, Studio, managed Enterprise, Joanna AI Voice, Bella Compliance, Bella Lookbook with AI Photos and AI Best Looks, QBO AI Classifier, Google Ads AI Planner, Capacity Blasts, Anna Jo SMS Booking, Manager Bonus Audit, Extra Location, Extra SMS Pack, Dedicated Phone Number, and Toll-Free Phone Number. Self-service base plans include a 14-day trial; deeper ColorMaster hardware, dispenser, and formulator work is the remaining managed Color item.
How does the survey and review flow work?
After checkout, Bella texts a one-tap survey link. A 1 or 2 star rating stays internal for urgent manager recovery. A 3 star rating also stays internal because that guest is usually not ready for Google. A 4 or 5 star rating opens the Google review path so happy guests can help the salon win the next customer.
What do you need to launch reviews?
Each location needs a public location code, the Google review link, a booking link if one exists, the manager contact, phone number, timezone, and the guest consent rules you want enforced. You can provide those details during setup, and they can be changed later in settings.
How is this different from Edge-style review gating?
The basic idea will feel familiar: protect low ratings from becoming public reviews and move happy guests toward Google. Bella improves the operating flow around it: manager recovery, visit context, stylist credit, bonus approval, audit history, SMS follow-up, and lower software cost are tied together instead of sitting in separate tools.
How do optional stylist bonuses work?
Bonus mode is optional. When enabled, a qualified 4 or 5 star review can create a stylist bonus record. Managers can approve, deny, split, or reassign the bonus before it is added to payroll records, and every action is auditable so the owner keeps oversight.
What does Joanna show in the demo?
Joanna shows how Bella answers missed calls, handles a booking conversation, sends confirmation, explains reviews, and hands off when a guest needs a human. The demo line lets you hear the flow before connecting a real appointment book.
What does Anna Jo do by SMS?
Anna Jo handles the text side of the guest experience: booking confirmation, survey links, capacity blasts, manager escalation, failed-booking recovery, upsells, and pricing answers. Guest links open directly on the phone without requiring a salon login.
How do capacity blasts make money?
Capacity blasts are for open chair time today or this week. Bella filters opted-out and recently contacted guests, sends a polished offer with a booking path, and reports sent, delivered, replies, bookings, invoices, and revenue. The point is not a random text blast; it is showing what empty time turned into booked revenue.
What marketing flows are ready now?
Customer Recovery focuses on lapsed guests, slow-day capacity, post-visit rebooks, review follow-up, and revenue tracking. Google Ads AI Planner is available as a live add-on or inside Studio for spend recommendations and revenue attribution.
What is managed by Bella?
Enterprise is tenant-ready as a managed rollout. Deeper ColorMaster hardware, dispenser, and formulator workflows are managed with the Bella team. QBO AI, Google Ads AI, Bella Lookbook, Pro, and Studio are current offers.
Do I need to change my POS?
No. Bella layers around your current salon systems. For the current launchable flows, the key setup items are location records, review links, booking links, consent handling, manager contacts, and the phone or SMS paths you choose to enable.
How do the pricing tiers work?
Current tiers are Reviews Only $39, Reputation Pro $79, Anna Jo Starter $129, Customer Recovery $149, Pro $299, Studio $599, and managed Enterprise $1,299 per month. Joanna AI Voice Standard is $399/month; Joanna Heavy is sales-led at $599/month. Bella Compliance is $129/month, Bella Lookbook with AI Photos and AI Best Looks is $99/month, QBO AI Classifier is $79/month, and Google Ads AI Planner is $99/month. Stackable modules include Extra Location $29, Extra SMS Pack $15, Capacity Blasts $49, Anna Jo SMS Booking $59, Manager Bonus Audit $29, Dedicated Phone Number $5, and Toll-Free Phone Number $10.
What happens after I request a demo?
Bella focuses the walkthrough on the workflow you care about first: reviews, recovery, missed calls, SMS booking, or fuller books. If it is a fit, Bella sends the next setup steps for the plan you choose.
Are there long-term contracts?
Active plans are month-to-month by default. If the review, recovery, or booking flow looks useful, Bella can move into setup with the location code, Google review link, booking link, and manager details needed to launch.
Get Started
Request a demo
Tell us where the pain is first. Bella will focus the walkthrough on reviews, missed calls, recovery texts, or fuller books.