Salon software pricing

Transparent pricing for the current Bella offer sheet.

Reviews, recovery, Anna Jo, Pro, Studio, Bella Compliance, QBO AI, Google Ads AI, Bella Lookbook, Joanna voice, stackable phone/SMS/location modules, and managed Enterprise are active offers today. Deeper ColorMaster hardware, dispenser, and formulator workflows are the remaining managed Color item.

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Active

Reviews Only

$39/mo

Branded review landing page, 4-5 star Google routing, 1-3 star internal capture.

  • 1 location
  • 200/mo SMS
  • Not included: AI replies, manager SMS escalation, recovery campaigns, booking automation, QBO/Plaid, Ads AI, Lookbook, and Color tools

14-day trial included

Active

Customer Recovery

$149/mo

90-day reactivation, historical reactivation (6mo-2yr), birthday SMS, multi-location dashboard.

  • up to 3 locations
  • 1,500/mo SMS
  • Not included: QBO/Plaid, Ads AI, Lookbook, Joanna voice, and Color AI consult; use Pro/Studio or add-ons for those

14-day trial included

Active

Anna Jo Starter

$129/mo

Reputation workflows plus Anna Jo SMS booking for text-first salons.

  • 1 location
  • 1,000/mo SMS
  • Not included: Joanna voice, recovery campaign suite, QBO/Plaid, Ads AI, Lookbook, and Color tools

14-day trial included

Active

Pro

$299/mo

Ops dashboard, QBO handoff, Plaid-ready controls, Google Ads visibility, Bella Lookbook, color AI consult, and bonus audit.

  • up to 5 locations
  • 3,000/mo SMS · 60 voice min
  • Not included: QBO AI Classifier and Google Ads AI Planner automation unless added; Studio includes both
  • Not included: ColorMaster hardware, dispenser, and formulator rollout; Color AI consult is included

14-day trial included

Active

Studio

$599/mo

Pro plus QBO AI Classifier, Google Ads AI Planner, unlimited Lookbook, deeper multi-location reporting, and priority support.

  • up to 10 locations
  • 10,000/mo SMS · 240 voice min
  • Not included: ColorMaster hardware, dispenser, and formulator rollout; Studio includes Color AI consult only

14-day trial included

Managed

Enterprise

$1,299/mo

Tenant-ready managed rollout for larger operators that need multi-location governance, deeper reporting, custom controls, and implementation review. ColorMaster hardware, dispenser, and formulator planning remains managed Color work.

  • Managed implementation
  • Custom workflow review
  • Not self-serve: ColorMaster hardware, dispenser, and formulator rollout

Add-ons

AI booking voice/SMS, Compliance, Lookbook, accounting, ads, capacity, phone, and SMS modules. Pair with any eligible active base tier.

Add-on

Joanna AI Voice + Anna Jo SMS

$399/mo

24/7 AI voice receptionist plus AI SMS booking assistant. Books into Zenoti or SalonUltimate directly. Pairs with any base tier from Reputation Pro ($79) upward.

  • 500 voice minutes per month
  • 1,000 SMS per month (booking conversations)
  • Location-aware greetings and transfer rules
  • Returning-guest recognition by phone
  • STOP / opt-out handled per CTIA + TCPA
Sales-led add-on

Joanna AI Voice — Heavy

$599/mo

High-volume Joanna voice package for multi-location operators: 1,500 voice minutes, 2,000 booking SMS, dedicated onboarding, voice tuning, and priority transfer-routing audits.

  • 1,500 voice minutes per month
  • 2,000 booking SMS per month
  • Dedicated onboarding and voice tuning
  • Priority transfer-routing audits
Add-on

Bella Lookbook

$99/mo

Booking confirmation SMS includes a tokenized one-use link. Guest consents, uploads a selfie, generates AI Photos, sees Bella's AI Best Look recommendation, and sends the chosen look plus Best Look explanation to the stylist before the chair time starts. Pairs with any active base tier.

  • Tokenized one-use preview link per booking
  • AI Photos for color, cut, style, beard, and approved kids segments
  • AI Best Look ranking with recommendation explanation
  • Tenant-controlled segments (women color, women cut, men cut, men beard)
  • Kids segment gated behind parental consent
  • OpenAI zero-data-retention processing; selfies deleted within 24 hours
  • BIPA-compliant disclosure for Illinois residents
  • Learn more →
Add-on

QBO AI Classifier

$79/mo

Classifies accounting transactions and queues the handoff for owner approval instead of blind posting.

  • Deposit and payout classification
  • Plaid-ready review controls
  • QBO handoff audit trail
Add-on

Google Ads AI Planner

$99/mo

Reviews spend, flags waste, drafts recommendations, and ties campaigns back to bookings, invoices, and location revenue.

  • Spend and search-term checks
  • Plain-English recommendations
  • Booking and revenue attribution
Add-on

Bella Compliance

$129/mo

AI-drafted employee handbook, digital manager forms, signed acknowledgments, state-aware policy packets, and audit-ready exports for franchise and multi-location operators.

  • Employee handbook generation and policy library
  • Verbal warning, written warning, separation, and manager forms
  • Signed acknowledgments with timestamps and export history
  • Multi-state policy workflow for LA, TX, MS, CA, NY, and FL
Add-on

Capacity Blasts

$49/mo

Same-day and same-week open-chair SMS module with opt-out filtering, cooldowns, test mode, and booking/revenue receipts.

Add-on

Anna Jo SMS Booking

$59/mo

Conversational SMS booking for confirmations, reschedules, failed-booking recovery, opt-outs, and optional PreCheck photo prompts.

Add-on

Manager Bonus Audit

$29/mo

Manager approval workflow for stylist review bonuses, payout exceptions, splits, reassignments, and payroll-ready audit history.

Stackable

Extra Location

$29/mo

Adds one salon location to the selected base tier so reporting, review routing, SMS controls, and manager oversight stay under the same tenant.

Stackable

Extra SMS Pack

$15/mo

Adds 500 SMS segments for busier campaigns, booking conversations, reviews, and recovery workflows.

Stackable

Dedicated Phone Number

$5/mo

Adds a dedicated long-code phone number for sender separation, location-specific routing, or brand-specific texting.

Stackable

Toll-Free Phone Number

$10/mo

Adds a toll-free number for higher-recognition SMS and voice/SMS routing across multi-location operators.

How we price

Per location, not per stylist.

We don't charge per-stylist seat fees. A salon with two stylists pays the same base tier as a salon with twelve. Multi-location stylists count once.

SMS quota is the natural metering knob — it scales with how aggressive your marketing automation is, not with how many people work the floor.

Pro and Studio add QBO, Google Ads, Lookbook, and operations workflows. Enterprise is tenant-ready as a managed rollout. Deeper ColorMaster hardware, dispenser, and formulator rollout remains managed Color work with the Bella team.

Pricing FAQs

What can I buy today?

Active self-service plans are Reviews Only, Reputation Pro, Anna Jo Starter, Customer Recovery, Pro, and Studio. Joanna AI Voice, Bella Compliance, Bella Lookbook with AI Photos and AI Best Looks, QBO AI Classifier, Google Ads AI Planner, Capacity Blasts, Anna Jo SMS Booking, Manager Bonus Audit, Extra Location, Extra SMS Pack, Dedicated Phone Number, and Toll-Free Phone Number are active add-ons. Enterprise is tenant-ready as a managed rollout. Deeper ColorMaster hardware, dispenser, and formulator workflows are the remaining managed Color item.

Can I change tiers later?

Yes. Upgrade or downgrade any time. Upgrades take effect immediately. Downgrades take effect at the end of the current billing period so you don't lose paid-for credits.

Do you offer annual billing?

Yes. Annual billing saves two months — pay for ten, get twelve.

What's included in the Joanna AI Voice add-on?

500 voice minutes and 1,000 SMS per month for AI receptionist + Anna Jo SMS booking. Joanna books into Zenoti or SalonUltimate directly. The add-on is $399/mo and pairs with active base tiers.

What is the Bella Compliance add-on?

Bella Compliance is a $129/mo add-on for AI-drafted employee handbooks, digital manager forms, signed acknowledgments, state-aware policy packets, and audit-ready exports.

What is the Bella Lookbook add-on?

Bella Lookbook is a $99/mo add-on with AI Photos, AI Best Looks, tokenized consent, Best Look explanation, and stylist handoff. The booking confirmation SMS carries a one-use link; guests upload a selfie after consent, review generated previews, and send the selected look to the stylist. Selfies are processed under OpenAI zero-data-retention and deleted within 24 hours. Learn more.

What if I go over my SMS quota?

Overage is billed at cost-plus pricing per segment, with a soft cap that alerts the location manager before any unexpected charge. No silent overage billing.

Do you charge per stylist or per location?

Per location. There is no per-stylist seat charge. Multi-location stylists count once.

What is managed by Bella?

Enterprise is tenant-ready as a managed rollout. Deeper ColorMaster hardware, dispenser, and formulator workflows are managed with the Bella team. QBO AI, Google Ads AI, Bella Lookbook, Pro, and Studio are current offers.

What happens after the demo?

Joanna asks for a 1-to-5 usefulness rating. If the buyer rates Bella 4 or 5, the demo can send the setup wizard link for the live tools that are available today.

See the flow, rate the value, then start setup.

The demo closes by asking what helped your business. If Bella earns a 4 or 5, Joanna can send the setup wizard for the active plan.

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