Guest experience
The guest opens a mobile link from the booking SMS, accepts the AI and biometric disclosures, uploads a selfie, and sees preview options without installing an app or creating an account.
How it works
From booking to chair in four steps.
1. Guest books. The appointment is created in the salon's POS the same way it is today. Bella picks up the booking event over the existing integration.
2. SMS goes out. The standard confirmation SMS includes a tokenized one-use Lookbook link scoped to that guest and that appointment.
3. AI Photos. The guest taps the link, consents to photo processing, uploads a selfie, and reviews tailored color or cut options drawn from the salon's segment library.
4. AI Best Look. Bella ranks the generated looks, explains the best-fit recommendation, and sends the chosen look into the stylist workflow.
Lookbook product detail
AI Photos and AI Best Looks are one Lookbook workflow.
AI Photos is the guest-facing image workflow. It uses a tokenized one-use session, explicit photo consent, a selfie upload, and selected salon style options to generate realistic preview images the guest can inspect on their phone.
AI Best Looks is the ranking layer. After previews are generated, Bella selects the strongest look from the options shown, explains why it fits, and keeps the guest's final choice connected to the stylist handoff. Studio can enable the premium Claude best-look pass; other tenants still receive deterministic ranking.
Stylist experience
The stylist sees the selected look, the Best Look explanation when available, and appointment context before the chair time starts, so consultation begins from a shared picture instead of guesswork.
Tenant controls
Owners choose allowed segments such as women color, women cut, men cut, men beard, kids cut with parental consent, and permitted surfaces like post-booking or stylist handoff. Marketing use is an explicit opt-in.
Governance
Lookbook logs consent, upload, preview generation, Best Look computation, selection, cost, and retention events so owners can prove what happened for a guest, session, and stylist.
Five reasons salons add Bella Lookbook.
AI Photos turn a booking confirmation into a visual commitment moment. AI Best Looks gives the guest and stylist a recommended direction instead of a pile of inspiration photos.
Higher color upgrade rate
Guests who see the result are more willing to commit to dimensional color, gloss, or a fuller transformation. Visualizing the upgrade removes the hesitation that usually kills the up-sell at the front desk.
Fewer re-do appointments
The guest and the stylist arrive at the same picture before the chair time starts. That alignment is the single largest driver of re-do bookings and refund requests that we see across operator data.
Booking-page differentiator
Lookbook is a story the salon can tell on Instagram, Google, and at the chair. Guests share their previews on their own, which becomes word-of-mouth that compounds without paid spend.
Stylist confidence
Bella generates the formula alongside the preview using the salon's brand library, so the stylist starts with a workable starting point. The formula stays editable in the appointment notes — Lookbook is a head start, not a hard rail.
Best Look recommendation
Bella ranks the generated previews and highlights the best-fit look, helping the guest choose confidently and giving the stylist a concise explanation to anchor the consultation.
Tenant-controlled segments
Owners turn on the segments that match the salon's services: women color, women cut, men cut, men beard. The kids segment is gated behind a parental consent step and stays off by default.
Privacy and safety
Photos are treated like medical records, not marketing assets.
Bella Lookbook is built on consent, retention limits, and clear disclosure. Operators can hand the policy to any guest who asks.
Zero-data-retention processing
Selfies are processed by OpenAI under their zero-data-retention attestation. Source photos are not used to train any model, and OpenAI does not retain the image after the preview is generated.
Biometric disclosure
Bella Lookbook extracts facial features only to generate the preview. The extracted features and the source selfie are deleted within 24 hours. The guest can request immediate deletion at any time by replying STOP to the SMS.
Per-session photo consent
The Lookbook landing page asks for explicit photo-processing consent before the upload control appears. Consent is recorded with the appointment and is required every session — there is no quiet rollover from a prior visit.
Kids segment requires parental consent
The kids segment is off by default and is gated behind a parental consent gate that requires verification from the booking guardian. Salons that do not want to enable it can leave it disabled and the segment is invisible to guests.
State-specific compliance
Bella Lookbook honors state biometric privacy regimes, including the Illinois Biometric Information Privacy Act (BIPA). Illinois-resident guests receive the BIPA-specific written disclosure and may opt out of any biometric processing without losing the rest of the booking flow.
Full policy
Retention windows, sub-processors, and deletion procedures are listed in the Bella privacy policy. Operators and guests can read the current version any time at bella.salon/privacy.
Bella Lookbook add-on: $99/mo per salon.
Pairs with any active Bella base tier. No per-stylist seat fee. No surprise per-preview charges at normal salon volume.
Early operator feedback
What multi-location owners are telling us.
"Multi-location salon owners in the early-adopter cohort report that guests show up to color appointments already aligned on the look they want — which shortens consultation time and lifts the per-ticket service mix."
Preview-program feedback, aggregated. Not a named-customer endorsement.
AI try-on FAQs
How does Bella Lookbook work?
When a guest books, Bella sends a confirmation SMS that includes a tokenized one-use link. The guest opens the link, consents, uploads a selfie, and Bella generates AI Photos for selected salon styles. Bella then computes the AI Best Look, the guest picks a favorite, and the stylist sees the choice in the appointment notes before the visit.
What are AI Photos?
AI Photos are the generated preview images inside Lookbook. They are created only after the guest accepts the photo-processing consent and uploads a selfie into the tokenized session.
What are AI Best Looks?
AI Best Looks is the Lookbook ranking layer. Bella compares the generated previews, selects the strongest recommendation from the actual options shown, and returns an explanation so the guest and stylist understand the recommendation.
Do customers need an app?
No. Bella Lookbook runs in any modern mobile browser from the tokenized link. There is nothing to install and no account to create. The link expires after the appointment or 7 days, whichever comes first.
What does Bella Lookbook cost?
Bella Lookbook is a $99 per month add-on per salon. It pairs with any active Bella base tier. There is no per-stylist fee and no per-preview overage on normal salon volume.
How long is the customer's photo kept?
Source selfies are deleted within 24 hours of the preview being generated. The chosen preview image is retained only inside the appointment notes for the stylist's reference, and the guest can request deletion at any time.
What if a customer doesn't want their photo used?
Photo processing is opt-in per session. The Lookbook landing page asks for explicit consent before the upload starts, and the SMS itself never forces a click. If a guest skips the link, the booking proceeds normally and the stylist sees nothing new.
Ready to turn confirmations into commitments?
See how Bella Lookbook fits your locations, segments, and stylist workflow.