Google Ads integration

Google Ads integration: AI Commander manages your salon ad spend.

The Bella Google Ads AI Commander runs daily scans on every campaign, kills ad groups burning budget with zero conversions, adjusts target-CPA bids against your real per-location conversion data, manages negative keywords, and enforces a weekly spend cap. Built around the real spend pattern of multi-location salon operators.

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Setup

From connect to live in under a day.

  • Connect your Google Ads MCC or per-location account (OAuth)
  • Bella imports historical 90-day spend and conversion data to calibrate target-CPA per location
  • Set weekly spend cap and target-CPA per location
  • Kill-scan and bid management run in shadow mode for the first 7 days; you review every change before they go live

Google Ads integration FAQs

How much do you typically manage in spend?

Our operator runs Bella across five salons at roughly $2,500-$4,000/week in combined ad spend. The AI Commander scales up or down from there based on per-location budgets you set.

Can I override the AI?

Yes. Every kill-scan and bid change is logged and can be reverted. You can also pin specific keywords, campaigns, or ad groups so the AI never modifies them.

Does Bella work with smart bidding strategies (tCPA, Maximize Conversions)?

Yes. Bella's automations layer on top of Google's bid strategies. We set target-CPA per location and prune dead ad groups so smart bidding has clean data to optimize against.

What conversion data flows back?

Bella reports booking confirmations, value (ticket size), and source (which campaign/ad group) back to Google Ads as offline conversion uploads. This is what makes target-CPA bidding actually work for salons.

Connect Google Ads to Bella in your demo.

We'll connect to a sandbox of your Google Ads account and walk through the sync live.

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